Fitbit

As a UX Writer at Fitbit, I owned the world of Fitbit's Premium membership. That means I wrote in-app copy for all Fitbit Premium programs, challenges, games, and habit nudges. Below you'll find a collection of a few of my favorite projects from my time at Fitbit.

Premium Upsell
Fitbit launched its Premium product in mid-2019 with the goal of hitting 100,000 subscribers by the end of the year. I joined Fitbit in November 2019, and the company was still a ways away from hitting this goal. We needed to get scrappy and experiment with ways to drive traffic to our Premium product.

Working with product, we decided to test a series of in-app notifications. The notifications would drive users to the Premium membership sign-up screen by promoting different offerings available with Premium. One of the first notifications we tested upsold Premium's programs offering, which are in-app, guided plans that help users achieve health goals. ​​​​​​​

Below are several copy variants I wrote, with the one selected to launch with placed in the iPhone.
After running for seven days, the program's upsell notification drove a 7x spike in traffic to the Premium membership sign-up screen.
Get Fit Bingo
Get Fit Bingo is a fun Fitbit game in which users compete to fill a bingo board by hitting activity goals. Games such as Get Fit Bingo were built to entice users to convert to a Premium account. Users can play them on a trial basis, after which they have to upgrade to Premium. In this project, I worked with product design, game design, product, and engineering to craft a fun, clear experience.  



You can click and scroll on the iPhone mockup to view the experience.
Get More ZZZ's Onboarding Iteration
Get More ZZZ's is a Fitbit Premium program designed to help members get more quantity of sleep. Driven to improve the experience for our users, I embarked upon designing a new onboarding experience along with a product designer and product manager.

The goal of Get More ZZZ's onboarding is to understand a user's sleep health so we can set them up with a personalized program. Through this iteration, we wanted to make the user feel safe and trust that they are in the hands of expert guidance. To make a user feel trust and a sense of credibility, we elaborated on our methodology and incorporated our own research throughout the experience. 

A user should exit onboarding with a clear understanding of their goal in the program and what to expect over the next two weeks.​​​​​​​
Below you'll see the original version and the onboarding iteration.
Click and scroll on the iPhone mockups to view the experience
Original
Iteration

Interested in what else I've done?

Back to Top