Tap the iPhone mockup to view the experience
We needed to generate leads for our upcoming 401k rollover feature.
Build a list of leads to inform when our rollover feature launches.
We needed to produce a way to generate leads for our upcoming 401k rollover feature that required no math and little engineering build. After brainstorming various ideas, we decided a 401k vs. IRA rollover comparison chart could do the trick.
In my writing process, I started with the main screen (second displayed) and worked outwards. I wanted to distill the value the chart delivered before I created the advertisement and confirmation screen.
I decided the main value prop to highlight in the body should be that rolling over your 401k could save you money. While other variables matter, most everyone is primarily concerned with saving money.
Unfortunately, Twine shuttered before this experiment launched.